The trendy video platform Bilibili is opening up its service to help match brands with its popular creators (aka Uploaders).
Known as Huahuo in Chinese, the matchmaking service aims to increase commercial opportunities for creators and has until now been used internally by Bilibili. It will provide creators with features such as pricing recommendations, a means to showcase samples of their video work, and access to data on followers and audience engagement that can be used to develop monetization strategies. For brands, it will offer a one-stop shop for finding potential content partners, with targeted recommendations and project management tools.
Creators and multi-channel networks体育投注网页 (MCNs) were invited to sign up for Sparkle on July 8, while brands and agencies can join on July 17. The criteria for creators limits participation to those 18 and over with a minimum of 10,000 followers, at least one original video posted within the past 30 days, and fulfillment of Bilibili’s requirements for audience engagement and creditworthiness.
The battle for top creators has been heating up across platforms. Bilibili recently lost top creator Necromancer Financial to Bytedance’s Xigua Video in a reported to be worth RMB 100 million ($14 million), with the business vlogger体育投注网页 stating that depending on Bilibili fans for revenue was unsustainable.
体育投注网页This week, however, Bilibili took back another from Xigua, the popular esports commentator and podcast host Ao Changzhang, who started out on Bilibili in 2011 but left for Xigua in 2019. Now, under a reportedly five-year contract, Ao Changzhang is back to producing videos for his more than 7 million followers on Bilibili — among his first was an for a limited-edition Oppo smartphone with Japanese anime series “Neon Genesis Evangelion.”